The Positive in the Negative: Why Use Negative Space in Web Design

a team designing a websiteWhen designing a website, a crucial consideration is which elements to put on a page, how to populate the space with images, texts, and videos. But have you considered not filling everything up?

Negative space is a web design principle most people forget, explains design experts XXIIBrands. Many business owners fail to take advantage of the aesthetic potential of uncluttered space.

The Positive in the Negative

Negative space is the white space on a web page, the blank area that doesn’t have any content on it. This includes the empty spaces in between elements on the page, like images or paragraphs. Negative space has a function in web design, but most people do not know it.

According to web designers in Fort Worth, negative space highlights the message you want your website guests to take away from reading the page. For example, if you have a brand tagline that’s strategically positioned in your web page with little to no visual clutter around it, you’re able to guide the viewer’s eye right towards it, giving them the information immediately.

Another benefit of negative space is it can increase the viewers’ engagement. Too many elements in a page could confuse visitors. This keeps them from following through the action you want them to do. Worse, they might click the back button as soon as they land on your page. Using the white space on your webpage could emphasize the information you want, but it is also an exercise in simplicity. When you use white space properly, you can prioritize only the elements that matter to encourage visitors to take action.

The White Space in Your Web Page

Working with reliable web design agencies will help you use negative space properly. Most designers use minimalist aesthetics because this style uses negative space to create good focal points. The careful arrangement of elements can help elicit the appropriate action from visitors.

Beyond white, designers also use other non-active hues to break up the monotony of a page. Many websites use light gray or peach on their pages because it creates visual interest, at the same time, offers variation from traditional neutral colors.

Negative space is a positive thing for your web page. This important design principle has helped many websites engage their visitors and guests. You can combine aesthetics and functionality on your site.