Email marketing is a simple and cost-effective way of reaching your customers. However, people generally tend to refrain from sharing their email addresses. If you want to connect with new and old customers using an email newsletter, then these tips from Vonazon and other marketing agencies will help.
Make the newsletter easy to subscribe.
You may place a sign-up form on your website’s homepage, Facebook page, or your company blog to encourage sign-ups to your newsletter. Make the form easy to subscribe. Avoid making it too lengthy or complicated, as it reduces the number of sign-ups you get.
Set clear expectations.
Inform your visitors what to expect when they sign up. Tell them how often they will receive the newsletter and the kind of updates they will get from the company. It can be daily tips, weekly deals, or monthly updates. Your readers will use this information to determine whether to subscribe to your newsletter.
Personalize the newsletter to fit your brand.
Your promotional emails must retain the branding elements of your business. Customize the newsletter using the colors and logo of your brand. By keeping your emails consistent with the rest of company content, you add another layer of trust with the readers.
Make it simple and useful.
Do not send a newsletter to your readers just because you have to. Make it fun, interesting, and useful. Also, section the content using headers and paragraphs. Include images to make the newsletter more interesting. If any particular content in the newsletter is too lengthy, you should consider including a summary in the newsletter with a “Read more” link that directs them to the full-length content.