Your logo should be easy to translate from one advertising material to another. It’s easily the most recognized part of your business, so it should be designed well and adaptable. From the color switches to the fonts and shapes, here’s how you should use your logo:
Salt Lake City has a competitive business scene. You’ll find several businesses offering the same products and services, with minute differences that don’t really mean anything to the less discerning crowd. For most of your clients, it boils down to whichever looks most reputable and professional. When designing banners for your business, Visibility Signs & Graphics suggests you keep your logo to a decent size that’s more than half of the surface area.
It should not be stretched out to show a distorted image. Choose the background color properly, so as not to hurt your customers’ eyes.
The majority of your customers will be looking for you online. You want a logo that’s easy to recognize and stands out effortlessly. Make sure your website uses an icon that is your logo, and that the homepage also has it in a prominent position. It doesn’t have to be big and screaming for attention, but it shouldn’t be drowned by walls of text. Balance the positioning of the logo with your introductory text, so that both of them get the attention they deserve.
Official memos and business correspondence should sport the company logo. On paper, it doesn’t have to be a colorful reminder of your business. As the letter is supposed to be professional, a black-and-white version of the logo should do nicely. This means translating those different colors into grayscale, so pay attention to the depth of darkness and lightness. You don’t want to lose the lines and dimensions of your logo when you strip it of its colors.
When designing a logo, these considerations should come to mind. Thankfully, adjustments can be made along the way, so go ahead and modify that logo for each application.