Web design trends come and go, but one thing’s for sure: you need to put the user experience first more than anything. No matter what trends are hot right now, as long as you provide great content on an easy-to-navigate platform, you’ll be good. Here are some things that you can start doing to further enhance your design efforts.
Infographics have risen in popularity over the past few years, and there are no signs of stopping it. Most website designs use this method because of its appeal to the masses. Don’t just settle with static images, though. Make it interactive and involve your audience to spark interest and make them want to stay browsing your site longer.
Ghost Buttons and Line Icons
Ghost or transparent buttons and line iconography are also becoming more and more famous because of their minimalist approach to web design, according to c1-partners.com. A cleaner and much simpler aesthetic makes the design seem lighter, allowing the users to focus on more important elements of the page. You can make a high-resolution illustration or photograph the focal point of the page.
Developed and first used by Google, material design is the combination of gradients, slight animation, and flat design to create a 3D-like effect to certain design elements. Google described it as the material “grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.”
These web design strategies are popular right now. But, it’s still up to you to use them properly and take advantage of their benefits. There’s no use in following trends if you don’t know how to do them right or if they don’t fit the brand you’re building. Hire the services of an experienced web designer if you’re not sure how to boost the appeal of your website.