Everything we do changes the future. A few years ago, the rise in popularity of auto play videos steered many businesses down the wrong road.
Technology evolves, and so do marketing strategies and web design trends. With their proven benefits, some of us hold on to them for so long. Just like with interior designs, however, website design is constantly changing. So, to remain competitive, you must know how and when to make the necessary adjustments.
Read on to know the web design trends you should stop doing.
Text-Heavy Home Page
It’s no secret that lengthy and cluttered content is unpleasant to the eyes. This is the reason more and more business owners today prefer a minimalist web design. This trend allows a website to breathe, have faster download speeds and provide compelling content.
Instead of telling your company story in large chunks of text, why not use images and videos? The content must be engaging, clear and effective. It’s not the easiest thing to do, though, so getting some help is necessary. Seek the services of a reliable web design company, as they can help you increase website traffic.
Annoying Pop-Up Windows
Before, many business owners fill up their site with pop-ups that read: “Sign up for the good stuff” or “Get 50% off here.” Let’s face it: Many consumers don’t like to see those anymore. If you are constantly updating your customers with events, news and latest products or services, you should not force them to click something. They know how to navigate your website, and it’s up to them if they find your business interesting or not. If you want to emphasise the deals and discounts, you can just place them on top of your site or create a tab for special offers.
Boring SEO Content
This has been a huge part of web design for several years. Search engines, however, constantly update their search algorithms to eliminate bad practices. They make sure that all types of businessese can find it challenging to keep up with the new SEO rules.
Whether you like it or not, it’s time to say farewell to SEO copywriting. Modern SEO guidelines highlight the need for unique and helpful content. Keyword stuffing is no longer the right way. Sure, they are still necessary, but search engines now have ideal keyword density.
Say goodbye to these outdated trends and embrace the new ones. Bidding farewell is difficult, especially when there is money involved, but you can make this one easy and worth the effort.