With so many social media platforms in existence and new ones cropping up all the time, it can be difficult to know which ones are of use to your business – which ones should you invest time, energy as well as a portion of your marketing budget in?
Here is a quick round up of what the next 12 months in terms of social media could have in store for you and your business:
Necessity OR Luxury?
In all honesty, if you haven’t taken the time to research the various social media applications out there you are missing a trick – with many industry pundits suggesting that this could be even more damaging to your business growth next year with social media being a necessity rather than something you do when you have got time.
Buying online is here to stay but consumers are not daft; they still need to feel they can trust a company, interact with it when then buy from them with social media now being the main platform that people use to measure the trustworthiness of your company.
Expand your social media presence
It is not just about blogs and articles, packed with SEO key words and phrases anymore – it is about graphics and video. But, not just you posting video or photographic content but your customers sharing too. Take another look at Pininterest, Tumblr, Slideshare for example, assessing the shareability of the content of your website.
Keep your eye on Google+
With Google being the major search engine with the lion’s share of users, making sure you keep an eye on the development on G+ is a must for the coming year. The more G+s you get on your website, articles, content or blogs the better it will be in getting your website up the rankings and where you dream your website being. This all to do with the ever-increasing importance of ‘social signals’.
Short and sweet
Just as we get used to writing a high-impact message in 140 characters, the micro-video clip is doing the same. With Vine and its 6 seconds of video increasingly in popularity, along with a similar platform on Instagram allowing 3 to 15 seconds of video, creating a message in a bite-sized video could really begin to take off in the next year or so.
Is it still worth being on Facebook and Twitter?
Yes, probably as they are still the strongest social media platforms, ones which people and business are comfortable with. But, social media does not stand still; with other apps and platforms snapping at their heels, they will need to innovate to stay ahead – how they will do this remains to be seen.
Just like statistics show that the major reason why new start-up businesses fail is due to lack of financing marketing activities, making sure you devote time, energy and, in some cases, finance to getting your company or business onto relevant social media platforms is essential – and you’ll need a social media strategy too…