Before, businesses only included videos on their websites as additional feature. Today, however, videos have become an important aspect to stay competitive on the market. They’re now essential for every online business wanting to achieve success in brand identification, increased online presence, search engine optimisation (SEO) and conversion rates.
Hiring a video production company to help you create and integrate a video on your website is good practice. Here are some of the reasons:
Videos make your website dynamic
By adding videos, businesses give their site visitors an interactive experience. They can provide tutorials, highlight promos and important deals, and teach clients how their products operate. Videos have an engaging nature, making users stay longer on the page. This, in turn, increases ad revenues for businesses.
Videos allow users to learn about products and services faster
With videos, site visitors won’t have to spend a lot of time reading long texts or transferring between pages. This means users directly receive the information. Adding clickable links to videos allow users to visit the right pages on your website, giving you added opportunities to cross-sell and up sell.
Videos drive traffic and improve search engine rankings
Major search engines have included videos in determining integrated search results. By using effective SEO strategies, videos can drive traffic to your website. Make sure the SEO service you hire understands the importance of quality video content in maximising search engine results. Web users who see a video on search page results are more likely to visit that website instead of the competitor’s.
Videos give businesses a personal touch
Through videos, businesses can convey emotions and personality. Text and images can only do so much, whereas videos can show viewers the “people behind the operations” how they look, act, and sound. It’s an effective way to project emotions to attract potential clients. Businesses can include much information in a short video, and those tiny moments can say a lot about their corporate values.
Companies specialising in video production know what exactly a video’s content should be. Hire the right team for your campaign.