More consumers these days own smartphones, tablets, laptops, and other devices that let them browse the Internet. This changes the playing field for business owners and marketers who want to get in the forefront of ecommerce. Make sure your site is available for mobile browsing so you don’t miss out on any leads.
For a long time, having a functional website that can handle traffic from desktop users is enough. But, mobile is slowing gaining its own market. A regular website optimised for bigger screens is almost impossible to load on mobile phones, because its codes and other elements are not mobile ready. Mobile phones and tablets have much smaller screens, and the majority of gadgets in use today run on slower processors. This is why your desktop site takes too long to load fully on a mobile screen, if it loads at all.
Simple is Better: The Need for Smaller Sites
Smaller screens call for smaller sites. Make a new site with a simpler web design to accommodate your site’s visitors who use devices apart from a desktop or laptop computer. A web designer who’s up to date on the current trends can add a script on your site to determine if your visitor is using a mobile gadget, making the mobile site load immediately.
Make Your Site Resilient: Creating a Site Viewable on Different Screens
Mobile website design gives more emphasis on user experience. It must load faster than its desktop equivalent, as mobile users have reasons for using a handheld gadget to access the web: portability, convenience, and busy schedules. Apart from that, the site must be viewable across different mobile operating systems. It should be compatible with iOS, Android, BlackBerry, Windows Phone, and other operating systems, so your website is available to a wider range of devices.
Easy Scrolling and Swiping: Making Browsing Stress Free
QWERTY smartphones, which generally have a small screen and a full A-Z keypad, should be able to scroll up and down your site at will. This helps the users browse more conveniently. To be on the safe side, optimise your site for touch-screen phones and tablets, as these gadgets make up the majority of mobile web platforms.
Swipe ambiguity, or setting the swipe gesture for different functions, makes your site hard to use. To prevent this, make sure you use the swipe gesture for transferring to another part of the site or scrolling down the page to make your site easier to navigate.
Optimise the Content: Straightforward Copy for Better Comprehension
Unlike a desktop site that can support long pieces of text, a mobile site can only load a few paragraphs at a time. You need content that goes straight to the point, so that your mobile customers get the information immediately. People who use mobile phones and tablets are usually on the go; they don’t have the patience to wait or to read long articles.
Headers and short paragraphs with simple statements make up the staple for mobile web content. These make your site easier to read on different devices, whether it’s a 3.2-inch screen smartphone or a 7-inch tablet.
Make sure to offer appropriate information first. This way, you don’t overwhelm your visitors with blocks of text, which they have to scroll down to read completely. You also need to coordinate with Perth web designers about big content download, especially if you post offering white papers and other documents.
Ramp Up Security and Privacy: Handling Consumers’ Top Concerns
One of the main worries of consumers is security and privacy. There have been many instances when apps copied smartphone address books or other private information, causing privacy groups to protest. This shows how important it is not to collect or use personal information from your customers’ mobile devices. This not only violates their personal security, but also makes them feel that you’re not to be trusted.
One way you can assure your commitment to protect privacy is to state your business practices clearly. Make sure to emphasise your clauses on privacy, security, order returns, and other possible client concerns regarding their rights as consumers. It also pays to reinforce credibility by displaying trusted badges, especially if your transactions need the credit information of your customers.
Enquire with different web design companies about elements and functionalities that your site should have. Contact reliable companies like Nutwork Pty Ltd. They can help you create a strong strategy to promote your goods and services on different digital platforms.